Strategies for Growth in 2012: Create a Community Ecosystem

Are you searching for ways to convert prospects to clients quicker and more efficiently?

We recommend fishing where the fishes are currently.

For the first time in history, you can find, listen to and interact with prospects directly online. Whether you actively participate in an online community such as a LinkedIn user group for HR technology, or you create your own online community, the opportunity to bypass administrators and gate keepers and reach buyers directly is readily available.

HR Tech LinkedIn Community	Alsbridge Outsourcing Leadership Community

 

There are clear benefits of focusing marketing and sales resources on a community:

1. Increase quality of leads because when you select the right community, then you are starting with qualified prospects .
2. More cost-effective to become recognized as “Branded Sector Leader” by focusing on a community versus mass market advertising.
3. Refer leads within the community to a select group of partners and vice-versa.

Takeaway: Spend your marketing and sales resources @ the right place (strategy) and you will see improved ROI.   Email us at Ephor for a list of current communities for your software or service industry sector.