Content Best Practices for Marketing Demand Generation

A few marketing content best practices:

Why content matters:

• Be found online when prospects go searching
• Don’t ignore SEO
• Build your brand equities: A wise man, Bret Starr taught me that many things matter much more than the actual content (the list matters the most, then the attention grabber, i.e. the subject line for example, and resulting next step, i.e. call-to-action (CTA)).  With that being said quality content that is relevant and compelling creates brand equities (by positioning you, your people, and your company in the forefront of a prospect's mind). 

What type of content matters:

• Q&A on Content from Marketing Sherpa:
  Question #1. Is it more important to focus on the type of content (e.g. research, how-to) or on making sure you have content for each stage of the buying cycle? 
  Answer: It’s more important to have content that focuses on each stage of the buying cycle. That means that you can gain a big advantage over 62% of your competitors when you create high-value content that addresses the different needs and questions the buying committee asks at different stages of the buying cycle. Read the rest of the Marketing Sherpa article.

Getting the most from your content:

• 15-step list of best-practices for how to use content in your marketing and PR campaigns from Mark Willaman, one of the smartest, and certainly one of human capital sector’s shining service examples for service excellence with 95%+ client retention rate.
  

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